SENSING Cart (KLIMS 2018)
Honda SENSING Campaign 2018 

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Overview
A collaboration with DentsuOne Malaysia.

Product
Designed and engineered, as one of Honda’s key exhibit at the Kuala Lumpur International Motor Show 2018 (KLIMS 2018). The shopping cart is re-designed to simulate Honda SENSING, the advanced safety technology developed to reduce the likelihood of a collision during your drive with driver-assistive technologies:

  • Forward Collision Warning

  • Crash Mitigation Braking System

  • Lane Departure Warning

  • Road Departure Mitigation

  • Low Speed Follow

Aesthetically designed to capture Honda’s signature look the ‘Solid Wing Face’, a single flowing stroke from the grill of Honda’s vehicles to the back, crafted to perfection with CNC Machining.

Engineered with precise sensing, detecting lane change and incoming of front obstacles. Assisting audience with alert triggers from vibration to audio, integrated with an auto braking system. A challenging project consisting of industrial design, mechanical and electronics engineering, but perfectly crafted and tuned for an engaging experience.

Other Links on SENSING Cart:
KLIMS 2018: HONDA KETENGAHKAN TEMA FRONTIER OF INNOVATION

Project Scope
Industrial Design, Mechanical Engineering, Electronics Engineering and Prototyping.