Product Development Process

The process of making an idea come to life may be intimidating, but fret not.
Here's a rough idea on how it's like.

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Design strategy

  • Design Research: From observational studies to focus group discussions, we glean insights from watching people and asking the right questions. These learnings give our designs context and meaning
  • Trend & Market Analysis
  • Brand Identity & Positioning
  • Go-To-Market Strategy
  • Experience Strategy
  • Detailed Product Specification
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industrial design

  • Design Language Development: Design language gives a product direction and a clear message, it’s like a vision statement for your product
  • Product Styling: First impressions count. We’re talking timeless, meaningful elegance as opposed to fashion fads
  • Mechanical Concept Development
  • Color Material & Finishing
  • UX Design: User eXperience. It’s all about how the product/service/etc makes you feel
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  • POC Development: We build Proof Of Concept models to make sure an idea is technologically feasible and economically viable
  • Mechanical Design & Engineering
  • Electronics & Electrical Engineering
  • Software Engineering
  • Engineering Optimization / Design for X: DFM – Design for optimal manufacturing cost
  • Prototype Manufacturing & Validation ; We build the prototypes, and then proceed to torture (test) them


  • Custom large scale mockups: Some prototypes are so unique, no 3D printer can build them. Really!!
  • CNC Machining: Also known as traditional prototyping. Extremely labor intensive, but gives the best quality and greatest flexibility of materials
  • Metalworking
  • 3D Printing: Awesome technology, constantly evolving and improving. Great for fast turnaround models for design verification throughout the development phase
  • FDM: Fused Deposition Modeling
  • SLA: Stereolithography
  • SLS: Selective Laser Sintering

product commercialization

  • Component Sourcing: Choosing the best components for the best price, certainly no easy task
  • Vendor Qualification & Selection: We do comprehensive site visits and audit our suppliers so that you don’t have to
  • Production Management: We make sure things go smoothly when you start manufacturing your product in large quantities
  • Channel & Logistics: The last thing you want to worry about when your product is about to hit the market

branding & graphic design

  • Corporate & Branding Identity Design
  • Marketing Collateral Design & Strategy
  • Digital Content Strategy