Handbag Dyetonator
Snatch Thief Marker Device

 Image Credit: Ash be Nimble/ Ogilvy

Image Credit: Ash be Nimble/ Ogilvy

Overview
A collaboration with Ogilvy Malaysia, for Ash Be Nimble’s marketing campaign with the initiative to decrease the high numbers of snatch theft cases in Malaysia.

The campaign won a Silver in Kancil Awards 2018.
Watch campaign video here.

Product
A project with a combination of industrial design, mechanical and electronics engineering. This handbag accessory device was designed to store powdered dye, with a GPS tracker embedded internally. Upon occurrence of a snatch theft incident, the victim is able to trigger the device through a mobile application to explode and mark the thief.

Crafted with professional women in mind, a variety of leather was handpicked to suit multiple preferences, with a touch of chrome. A device of safety, without compromising class and elegance.

Featured On:
Yanko Design, Campaign Brief, The Malaysian Insight, Mashable and many more…

Project Scope
Industrial Design, Mechanical Engineering, Electronics Design & Prototyping.

Image Credits: Ash be Nimble/ Ogilvy Malaysia/ Kancil Awards