ICE-CONFECTIONERY PACKAGING CONCEPT
In collaboration with NESTLE and PLASTIC TECNIC, one of Malaysia's most established plastic injection molders, expedio created a family of packaging products that would help to launch a new line of exciting flavors.
Beyond aesthetic and user experience considerations, manufacturability, quality and costs considerations were a priority in this project. expedio was able to re-engineer the new packaging system to realize significant cost savings for our manufacturing partner. At the same time, overall brand awareness was enhanced through a packaging system that featured clean, minimalist lines with unique brand and design elements that communicate a sense of familiarity, but with a fresh and exciting slant.