Innovation Strategy & Discovery Workshop
Innovation Starts From The Core
The business benefits of good design are starting to gain mainstream recognition and acceptance when some of the largest global consulting companies start to get in on the action. Good design mindset impacts every process of the business (not just the product/ service), and eventually
create a very innovative driven environment.
As a small to medium-sized business, what can you do to drive innovation?
Can this workshop really help your business? You need to start somewhere, but how?
In this workshop we utilize the design process to dig deep into your brand and uncover your brand essence that can potentially create very unique products, aligned with the ‘why’ you started this journey. Whether you are a startup founder, or you’ve been running your SME for more than 30 years, maybe it’s time to recap on what your main goal is for the business, and how can you create impactful innovations to benefit society, your business and most importantly the people around you.
Workshop Outline
Session 1:
Brand attributes & Brand statement development
Defining 6 key brand attributes: culture, customer, voice, feeling, impact and X-factor. These attributes will be shortlisted and distilled into a single statement that captures the “Why” that inspires and drives the business. The brand statement is foundational to the development of a meaningful design strategy that focuses on realizing tangible business value
Session 2:
Customer personas
Identifying different market segment needs based on existing and potential ideal customer types. Develop detailed customer persona with a focus on user empathy. Utilize customer journey mapping to identify key touch points and other potential customer & brand interactions. These customer personas will be used to build effective brand awareness campaigns, diversify revenue channels and direct future product development efforts.
Session 3A:
Revenue channel
Identifying possible enhancements for existing revenue generation and explore potential future revenue generation platforms.
Session 3B:
brand awareness
Identifying enhancement for existing marketing initiatives and identifying future marketing campaigns for growing brand awareness.
Session 3c:
SYSTEMATIZATION
Determine organisational processes that can be systematized for efficiency and creating a prioritized action plan.
Session 4:
future product ROAD MAP
Define a user centered future product (physical, digital and/or service) road map, with consideration for future product generations. Develop a pool of potential product ideas which are then shortlisted and ranked according to desirability & feasibility evaluation. An optional design research study can be conducted on the products shortlisted in order to prioritize development efforts based on quantitative and qualitative research data.
